The Benefit of Sweetening Menus with Local Partnerships

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Some quick-service brands are teaming up with dessert-focused companies to enhance their menus and boost sales.

Chicken Salad Chick partnered with Atlanta bakery Piece of Cake, showcasing hand-frosted white chocolate cakes in every store. This move aligns with their Southern hospitality roots while highlighting a local business.

HTeaO, a Dallas-based iced tea chain, collaborated with San Francisco’s Just Desserts, adding cupcakes like red velvet and chocolate fudge to complement their teas. The partnership has been a hit, with cupcakes becoming fan favorites.

These collaborations let brands focus on their core products while offering customers premium treats, creating synergy and shared success.