How One Brand Elevated Its Drive-Thru Operations

Palmer Digital Group continues to make strides in modernizing quick-service restaurants with the installation of digital solutions. In a recent announcement, the company shared its partnership with Buona Beef, a Chicago-area fast-casual chain, to install its innovative outdoor digital menuboard systems at most Buona Beef locations, starting with two dual-concept locations featuring Rainbow Cone.

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Key Highlights:

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• Dual-Lane Configuration: Buona Beef’s first dual-lane drive-thru will feature Palmer Digital Group’s advanced digital menuboards. These systems will improve order accuracy and provide dynamic messaging capabilities.
• Digital Flexibility: The move to digital signage addresses the challenge of varying sizes of traditional static message boards, offering easier updates and a more streamlined marketing process.
• Custom Design: The menuboards will incorporate Buona Beef’s signature pink and purple colors, reflecting the brand’s identity.
• Technology and Expertise: The installation at Orland Park will be handled by Palmer Digital Group’s expert team, ensuring smooth integration of electrical and network systems.

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Palmer Digital Group is set to continue supporting Buona Beef’s modernization efforts, with plans to expand these digital menuboards to additional locations and introduce indoor digital signage at Rainbow Cone stores. For more details, visit Palmer Digital Group’s website.

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